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Integrations

Microsoft Dynamics 365 Contact Center Integration — CRM and CX in the Microsoft Ecosystem

Microsoft Dynamics 365 integration connects your contact center with the unified customer profile, case management, and sales activity history that Dynamics maintains — giving agents a complete customer view, enabling automated case workflows triggered by contact center interactions, and supporting organizations that have standardized on the Microsoft ecosystem.

Overview

What RLM Delivers

Dynamics 365 Customer Service offers native omnichannel contact center capabilities, but many organizations run separate CCaaS platforms alongside Dynamics as their CRM. RLM advises on both approaches — evaluating Dynamics 365 Contact Center as a native solution and designing integrations between Dynamics and third-party CCaaS platforms for organizations with existing investments.

Advisory Approach

How We Work

A structured advisory process — from discovery and market evaluation to vendor selection and post-deployment optimization — tailored to your specific environment and objectives.

1

Dynamics Integration Assessment

We assess your Dynamics 365 configuration and contact center integration — documenting the customer data model, case automation, and the synchronization gaps that limit agent effectiveness.

Integration AuditData Model ReviewCase Automation
2

Dynamics 365 Contact Center Evaluation

We evaluate Dynamics 365 Contact Center (formerly Digital Contact Center Platform) as a native CCaaS alternative — comparing capabilities, licensing implications, and migration complexity against your current platform.

Native EvaluationLicensing AnalysisMigration Assessment
3

CTI & Channel Integration

We configure CTI integration between your CCaaS platform and Dynamics — screen pops with unified customer profile, click-to-dial, interaction logging, and the channel data synchronization that keeps Dynamics as the system of record.

CTI ConfigScreen PopInteraction Logging
4

Power Platform Automation

We design Microsoft Power Automate workflows triggered by contact center events — automatic case creation, Teams notification on escalation, Power BI reporting that combines Dynamics and contact center metrics.

Power AutomateTeams IntegrationPower BI Reporting
Evaluation Criteria

What to Look For

These are the dimensions that consistently separate successful CX deployments from costly ones — and the questions RLM will help you answer before any commitment.

01

Dynamics 365 vs. Third-Party CCaaS

Organizations in the Microsoft ecosystem face a build-vs-buy decision between Dynamics 365 Contact Center and a dedicated CCaaS platform. Evaluate capability gaps, licensing costs, and integration complexity for each approach.

02

Customer Data Model Alignment

Dynamics 365 data models vary by module configuration. Evaluate how your customer data model maps to the screen pop and case automation requirements of your contact center use cases.

03

Microsoft Teams Compatibility

Teams Phone System and Direct Routing create new possibilities for contact center integration. Evaluate Teams compatibility with your CCaaS platform and the voice architecture implications.

04

Power Platform License Requirements

Power Automate flows triggered by contact center events require specific Microsoft 365 licensing. Evaluate license requirements for the automation workflows your integration design demands.

05

AI Copilot Features

Dynamics 365 Copilot offers contact center AI features including case summarization and next best action. Evaluate Copilot availability in your Dynamics edition and integration with your agent desktop.

"RLM helped us select and implement the right CCaaS platform in half the time it would have taken us on our own. Their vendor knowledge is unmatched — they knew exactly what questions to ask."

VP of Customer Operations — Regional Healthcare Network

"We had a legacy premise system and 90 days to migrate. RLM built the plan, managed the vendors, and we hit the deadline with zero customer disruption."

IT Director — Multi-Location Financial Services Firm

Ready to Transform Your Customer Experience?

Talk to an RLM advisor who specializes in CX technology. We'll help you find the right solution for your business — without vendor bias.

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